Your brand video is the cornerstone to an effective web video strategy. Placed strategically as a first impression, the brand video gives your customers a clear understanding about who you are, what you do, and most importantly - how you can help. First impressions are important!
The brand video serves as a key component in the center of your pipeline. Youve gotten people to your website, now you want them to know what makes you special. Customers buy from brands that they feel connected to, and thats exactly what this video aims to accomplish.
Branded Content
A "How-To" video serves as a valuable instructional tool, guiding users through specific tasks or demonstrating the usage of a product or service. When incorporated into a company's website, this type of video provides a dynamic and engaging way to convey information, addressing potential customer queries and concerns effectively. Placed strategically, a How-To video can significantly benefit a company's website by enhancing user experience, reducing support queries, and showcasing the brand's expertise.
In the sales funnel, a How-To video is particularly impactful in the middle stages (Consideration Stage). By offering valuable information and demonstrating the practical aspects of your product or service, it helps potential customers make informed decisions, build trust, and move closer to a purchase. Additionally, post-purchase, How-To videos can contribute to customer satisfaction and loyalty by assisting users in maximizing the value of their purchase. Incorporating How-To videos throughout the sales funnel contributes to a comprehensive and user-focused digital marketing strategy.
Guides & How To's
_gif.gif)
When you have mere seconds to capture your audience’s attention, choosing video for your digital ads is a smart bet. Though success will depend on the overall quality of your ads, several studies have found video ads outperform static image ads. For instance, in a Databox survey, 67.55% of respondents said video content drives more ad clicks on Facebook than images.
Though you may associate video advertising with down funnel goals, this medium is also excellent for building brand awareness. Even if a large portion of your audience doesn’t click on your ads, impressions count. Every view builds brand recognition—and if your ads are good, affinity—increasing the chances of a conversion down the line. The moral of the story: Don’t discount impressions as a key performance metric.
Digital Ads + Social Media
E-commerce videos play a crucial role in enhancing the overall shopping experience for online consumers and significantly contribute to the success of the sales funnel. These videos serve as powerful tools to showcase products in a dynamic and engaging way, providing potential customers with a more immersive and detailed view of the items they are interested in. By incorporating visuals, demonstrations, and product reviews, e-commerce videos help build trust and transparency, addressing common concerns that online shoppers may have regarding the appearance, features, or functionality of a product.
In terms of the sales funnel, e-commerce videos strategically target different stages of the customer journey. At the awareness stage, these videos can serve as attention-grabbing content on social media or other platforms, introducing potential customers to a brand or product. During the consideration stage, more in-depth product demonstrations and reviews can help customers evaluate their options and make informed decisions. Finally, at the conversion stage, compelling e-commerce videos can act as the final push, convincing potential buyers to make a purchase. Overall, the visual and interactive nature of e-commerce videos enhances customer engagement, builds brand loyalty, and ultimately contributes to a more seamless and successful sales funnel.
E - Commerce
